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October 27, 2021

What percentage of deletion requests do retailers deny each year?

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The CCPA Regulations require that businesses that buy, receive, sell, or share personal information about more than 10 million Californians disclose metrics within their privacy notices regarding the quantity of data subject requests that they received in the previous calendar year. Among other things, businesses must report the number of deletion requests that the business denied.1

Based upon a review of the websites of the Fortune 500, major retailers denied on average 4.3% of the deletion requests that they received.2


1 Cal. Code Regs. tit. 11, § 999.317(g) (2021).

2 Review was conducted in August of 2021.

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